Yuyao News Network (Yao Jie kasitomala mtolankhani Zhu Conggu) Nangula za ubweya wokongola zili ndi zovuta zambiri komanso zoyesayesa kumbuyo kwawo.Choyamikirika kwambiri kuposa ichi ndi mbadwo watsopano wa anthu aubweya, mzimu waluso ndi luso la kuphunzira la amalonda.Sikuti amangotengera miyambo yabwino ya mibadwo yakale ya amalonda omwe amapirira zovuta ndikugwira ntchito molimbika, komanso amakumana ndi nthawi yopezerapo mwayi pakupanga zatsopano komanso kutsatsa malonda.sitima yapamtunda-
"Ine sindine 'wolemera wachiwiri m'badwo', koma standard'chikopa chachiwiri m'badwo'… Mwa njira, ubweya wathu wadutsa ISO9001 khalidwe dongosolo certification ndipo wapatsidwa "Chinese Leather Logo Brand" ndi China ubweya Association.Mukagula, chonde onetsetsani kuti mwayang'ana chizindikiro cha 'Zu Aman'…”
Iyi ndi "Chikopa Chachiwiri Chachikopa" Pinqin youma ya Yuyao Qinchen Clothing Co., Ltd. yomwe ili ku Yangjia Village, Langxia Street, kugulitsa zovala za ubweya mu studio yamoyo ya fakitale.Kuchokera pamayesero a "live broadcast" amadzi mu 2018 mpaka pano, Qian Pinqin wachoka ku "mantha" pachiyambi "kutsimikiziridwa" pakali pano.Maluso owulutsa pompopompo akuchulukirachulukira ndi kuchuluka kwa katundu wonyamula.Gawo la kuchuluka kwa malonda akuwulutsa pompopompo 30% yoyambirira yakula pang'onopang'ono mpaka 70%.
Ku Langxia, kuli anthu opitilira 25,000 ngati Qian Pingqin tsiku lililonse, ndipo amayamba kuthamangira kumakampani opanga ubweya.Pambuyo pa zaka zoposa 40 za chitukuko m'mibadwo iwiri, zovala za ubweya tsopano zakhala imodzi mwa mafakitale ofunika kwambiri a Langxia., Kugulitsa zovala za ubweya wa Langlang ndi gawo limodzi mwa magawo asanu ndi awiri a dziko lapansi, kukhala malo ogulitsa zovala za ubweya wa mink wamkulu kwambiri ku China.
"Pitani izi," abambo anga ndi mchimwene wake wa Gan Yifeng, tcheyamani wa Langxia Fur Chamber of Commerce.Kupanga kwathu zovala zaubweya kumakhudzidwa makamaka ndikuyendetsedwa ndi amalume athu.”
Gan Pinqin adanena kuti ngati gwero liyenera kutsatiridwa, "mbewu" ya ubweya wa ubweya imabzalidwa ndi mamembala a banja la Gan, Gan Ruliang.
Mu Okutobala 1979, Gan Ruliang, yemwe adapita ku Hong Kong kukachita bizinesi kuchokera ku Shanghai m'zaka zake zoyambirira, adabwerera kumudzi kwawo ku Xigan Village ndipo adaganiza zomanga fakitale ya ubweya m'mudzimo kuti abwerere ku Sangzi.Qian Ruliang adayika ndalama pomanga ma workshop, adagula zida ndi zida, ndipo Xigan Village idatenga nawo gawo pakupanga malo ndi ntchito ngati ndalama.Kumayambiriro kwa kukhazikitsidwa kwa fakitale, Qian Ruliang adasankha mbuye wa Hong Kong kuti aziphunzitsa luso la anthu a m'mudzimo.Pambuyo pa maphunziro ndi maphunziro opitilira chaka chimodzi, anthu akumidziwa akhala msana wa Xigan Fur Clothing Factory.Ena mwa iwo ndi amalume a Qian Pingqin, pulezidenti wamakono wa Yuyao Fur Chamber of Commerce, Qian Yifeng.
Malonda a zinthuzo ndi abwino, ndipo chiŵerengero cha ogwira ntchito m’fakitale ya ubweya waubweya chawonjezeka pang’onopang’ono, kufika pa 280. Mibadwo imeneyi ya alimi amene akhala akugwira ntchito yaulimi anakhala antchito m’mafakitale a ubweya, kaŵirikaŵiri ndalama zimene mabanja awo amapeza zinawonjezeka.
Pambuyo pake, mabizinesi ophatikiza zovala zaubweya pang'onopang'ono adazimiririka, ndipo ogwira ntchito adapita kunyumba wina ndi mnzake kukayambitsa mabizinesi awoawo ovala ubweya.Motsogozedwa ndi maboma ang'onoang'ono, mabizinesi osinthika amtunduwu ayamba ku Langxia.The “Mrs.Ubweya wamtundu wa Mengsha" wopangidwa ndi Yuyao Leicester Fur Factory wokhazikitsidwa ndi Qian Yifeng wakhala chizindikiro chamakampani.
Mothandizidwa ndi chitsogozo cha amalume ake a Qian Yifeng, makolo a Qian Pingqin adapanga zovala zaubweya zoposa 900 pomwe adayamba kuchita nawo malonda mu 2005, ndipo zidagulitsidwa.M’chaka chotsatira, anapanga ndi kugulitsa zovala zaubweya zoposa 2,000.
Monga momwe bizinesi yaubweya ya makolo a Qian Pinqin ikupita patsogolo bwino, adayetsemula pamsika wapadziko lonse waubweya ku Denmark, zomwe zidapangitsa kuti bizinesi ya ubweya wa Langxia ikhale "yozizira".
Kumapeto kwa 2006, abambo a Gan Pinqin adagula zikopa zoposa 10,000 za mink kuti asunge zipangizo za chaka chomwe chikubwera.Mosayembekezereka, gulu la ubweya uwu silinapangebe suti ya ubweya.Kumayambiriro kwa chaka cha 2007, mitengo ya ubweya wa mink padziko lonse lapansi idatsika, ndipo khungu lililonse limatsika ndi 200 yuan.Choncho makampani ena okonza ubweya “sangakwanitse kudwala.”.
Mu 2008, Gan Pinqin wazaka 21 adasiya maphunziro ake a ku yunivesite ndikubwerera ku fakitale ya makolo ake yopanga ubweya kuti agawane ndi mavuto kwa makolo ake.
“Kenako, tinali osamala kwambiri popanga zikopa.Tinkapita kokagulitsa maulendo angapo pachaka.Tingakonde kuti anthu azigwira ntchito molimbika, kugula pang’ono, ndi kuchita pang’ono.”Gan Pinqin adati, pamaziko osunga zopangira zokhazikika, Pofika chaka cha 2010, zomwe kampaniyo idatulutsa idafika "padenga", kufikira zidutswa zopitilira 12,000.
"Rekodi iyi sinaphwanyidwepo ndi anzawo mpaka pano."A Gan Pinqin adati pofuna kugaya zomwe zatuluka, adachita lendi mashopu ku Langxia kuti agulitse komanso kugulitsa ubweya, komanso amachita lendi mashopu m'dziko lonselo kuti agulitse ubweya.Nthawi zambiri, adatsegula masitolo 13 ogulitsa.
Zinthu zodziwikiratu komanso zolinga ndizokulirapo, ndipo kuchuluka kwa mowa kukukulirakulira chaka ndi chaka, makampani opanga ubweya wa Langxia ali ngati "mpira wa chipale chofewa".Komabe, kutsanzirana kwa masitayelo ndi mapangidwe ake kukuwoneka kuti kwakhala mfundo yovuta pachuma chamtunduwu.Chifukwa cha masitayelo ofanana, zida, ndi kapangidwe kake, makampani opanga ubweya amayenera kumenyana okha, ndipo nkhondo zamitengo zili paliponse.
Mu 2013, Gan Pynchon, yemwe adatenga ndodo kuchokera kwa makolo ake, adaganiza zochotsa zitsanzo zonse zakale, ndipo adayika ndalama zambiri pakupanga zitsanzo zatsopano chaka chilichonse.Pogwirizana ndi gulu la okonza mapulani ndi studio yojambula, ubweya umakhala wofunda.Kusintha ku "mafashoni", kuchoka ku "zovala" kupita ku "mafashoni".
"Komabe, kumayambiriro kwa lusoli, makolo amalekerera kwambiri.Amakhulupirira kuti kalembedwe kameneka kayenera kutsata njira yokhazikika, ngakhale patakhala kuti pali chotsalira, sichingagulitsidwe chaka chino ndikugulitsidwa chaka chamawa.Ngati sichingagulitsidwe chaka chamawa, ikhoza kugulitsidwa chaka chamawa.Mink Gan Pinqin adanena kuti amamvetsetsa khama la makolo ake "kufunafuna bata".Kupatula apo, kuyambitsa bizinesi ndizovuta kwambiri ndipo pali maphunziro m'mbuyomu.Makolo amada nkhawa ndi zatsopano komanso kupita patsogolo koopsa.
“Masitayelo akale amatha kupangidwa, koma mpikisano wamsika ndi wowopsa ndipo phindu lake ndi lochepa kwambiri.Kuphatikiza apo, masitayelo akale amasemphana ndi mtundu wa kampani komanso momwe msika ulili.Qian Pinqin adati, "Post-80s ndi post-90s ndi magulu atsopano ogula.Kuwonjezera apo, kwa makasitomala akale a m’magolosale, akalandira zovala zatsopano, amapeza phindu lalikulu, ndipo amatha kuyendetsa malonda a masitayelo akale.”
Atakumana ndi makolo ake mobwerezabwereza, luso la "Qiu" linakhala zochitika zonse za banjali.Kuphatikiza pa kugwirizana ndi magulu odziwika bwino opanga ubweya ku China, amayi owuma omwe amabadwira osoka nthawi zambiri amawonekera "msika wa ng'ombe" pamsika waubweya wa Guangdong, ndipo akupitiliza kuphatikizira zopangidwa ndi kampaniyo ndi malingaliro apangidwe apamwamba- kutsiriza mitundu ya ubweya wapadziko lonse lapansi.
"Komabe, kupanga zatsopano ndi 'lupanga lakuthwa konsekonse'."Qian Pinqin adanena kuti kuyambira 2013 mpaka 2015, zina mwazinthu zomwe adapanga zinali zapamwamba kwambiri, ndipo adayenera kuthana nazo atatayika.Pangani zidutswa zitatu za zovala kuti muzitha kuwongolera mtengo wake.”
"Lero, kampaniyo ikuyenera kukhazikitsa masitayelo osachepera 500 chaka chilichonse.Ngati kutulutsa kwapachaka ndi zidutswa 5,000, sitayelo imodzi imakhala ndi zovala 10 zokha.Izi ndizatsopano kwa ogula. ”Qian Pinqin adati, "M'mbuyomu Masitayilowo amagulitsidwa kwa zaka ziwiri kapena zitatu, koma tsopano masitayelo ambiri amagulitsidwa mwezi umodzi wokha.
Mwachidziwitso, kudzera mukukula kwachangu kwa intaneti, kugulitsa zovala kwakhala kotchuka pamapulatifomu amalonda a e-commerce, pomwe ubweya wagulu la zovala umatsatirabe mtundu wamba.
"Mu 2017, Gan Pinqin ndi mkazi wake Chen Jingjing, omwe malondawo adakumana nawo, adalephera."Anakoka ngolo ya zovala zaubweya ndikufunsa anzawo omwe amagulitsa mitundu ina ya zovala kuti aziwulutsa pompopompo kuti "yesani."
“Izi zikusangalatsa banjali.Pamene anapempha mabwenzi awo kusiya ndandanda ya zovala za ubweya wa ubweya, iwo anakanidwa mwaulemu ndi gulu linalo.”"Mtundu umodzi, zidutswa zopitilira khumi zogulitsidwa usiku umodzi, zidaposa zomwe tinkayembekezera!"
Mu 2018, Qian Pinqin adafunsira ku kampaniyo kuti agule sitolo, adayambitsa sitolo yake yapaintaneti, ndikukhazikitsa situdiyo yowulutsa pafakitale.
"Kugulitsa kwaposachedwa kungawoneke ngati kosavuta, koma kwenikweni ndi ntchito yaukadaulo kwambiri.Ndi mndandanda wathunthu wa e-commerce.Kumapeto kwa kutsogolo kumaphatikizapo kukonzekera kwapadera monga kusonkhanitsa mankhwala, kusankha, zojambulajambula, zolemba, ndi zina zotero, ndipo pali magetsi., Zomveka, kuyanjana, kuwongolera m'munda ndi zina zambiri, komanso kuyika, kutumiza, kugulitsa pambuyo pake ndi zina zotero. "Qian Pingqin adati, ngakhale zivute bwanji, atsimikiza mtima kuphunzira ndikufufuza kuyambira poyambira.
Awiriwa a Qian Pinqin ndi wachibale, anthu atatu onse amasinthana kukhala anangula.Ngakhale ali ndi mafani ochepa, amawulutsabe moyo kuyambira 10am mpaka 8pm, ndi chidaliro chonse komanso maola 10 osalekeza.
“Kuima pazidendene zazitali nthawi zonse, kuyendayenda, kulankhula, kuvala ndi kuvula zovala zaubweya wolemera mobwerezabwereza, ndiko kuyesa kwakukulu kwa mphamvu yakuthupi ndi mawu.”Chen Jingjing adati, panthawi yowulutsa pompopompo, nangula amayenera kukhazika mtima pansi Fans kupempha kuyesa mitundu yosiyanasiyana ya zovala, ndikupereka chidziwitso chatsatanetsatane cha nsalu, kapangidwe kake, kukula ndi zidziwitso zina, ndikuyankha mafunso.Kupatula kumwa madzi ndi kupita kuchimbudzi, iye sanasiye kamera panthawiyo.
Pang'onopang'ono, mafani adakula kuchokera pa nambala imodzi kufika makumi ndi mazana.Mpaka tsiku la 12, adagulitsa ubweya wawo woyamba.Lero ndi August 12, 2018.
Komabe, diresilo linabwezedwa mwamsanga.Zinapezeka kuti kolala ya zovala zogulitsidwa inali yakuda pang'ono, ndipo ogwira ntchitoyo sanayang'ane mosamala asanatumize.
"Pambuyo pake, Gan Pinqin adamaliza, "Ngakhale ndimayesa malonda amoyo, mtundu woyamba wamalonda udali womwewo."Pambuyo pake, a Gan Pinqin adamaliza kuti, "Kugulitsa zinthu zambiri ndikololedwa, ndipo ogulitsa nthawi zambiri salabadira izi.Kulondola ndiye wogula womaliza, azisamalira zambiri, zomwe zimafuna kuti tiziwongolera zambiri.”
Patatha masiku awiri, Qianpinqin adalandira dongosolo loyamba lovomerezeka m'lingaliro lenileni.Mpaka pano, onse amakumbukira dzina la wogula, kalembedwe ndi mtundu wa dongosolo.Mwezi umenewo, Qian Pinqin anagulitsa pafupifupi zovala 30 za ubweya.Asanafike Chikondwerero cha Spring cha 2019, kampaniyo idzagulitsa zovala za ubweya wa 1,000.
Kudzera pawailesi yakanema, zovala zaubweya zaposachedwa kwambiri zopangidwa ndi fakitale zimakumana ndi mafani masauzande ambiri m'dziko lonselo."Chiwerengero cha malonda m'sabata imodzi ndi choposa cha masitolo ena opanda intaneti m'chaka."Qian Pinqin adatero.Chifukwa cha izi, kampaniyo yaletsa malo ogulitsira onse omwe ali m'malo ena, ndipo pakadali pano akungosunga China Fur City.Sitolo imodzi yogulitsira zinthu.
Pakadali pano, gulu lowulutsa pompopompo la kampaniyo lili ndi anthu 10.Yatsegula zipinda za 3 zowulutsa pa Taobao Live, zomwe zasintha mafani a 140,000.Nthawi yomweyo, mabanja 60 okonza ubweya m'dera lozungulira adatumiza Pinqin youma kuti azigulitsa.Chaka chatha, kampaniyo idagulitsa zovala za ubweya wa 6,000, zomwe malonda a pa intaneti adatenga magawo awiri mwa atatu.
Kuyambira 1979, pomwe mtsogoleri wanzeru m'boma Ruliang adabzala "mbewu" kumudzi kwawo, Langxia, komwe kuli kutali ndi komwe kumachokera kumakampani opanga ubweya osati msika wogula zovala zaubweya, wachoka ku chuma chambiri kupita ku mafakitale amakono. chitukuko.Msonkhano wabanja udaphatikizidwa mumsika wamaluso, ndikuzindikira chitukuko chodumphadumpha kuchokera ku msonkhano wamunthu kupita ku msewu wa ubweya kupita ku mzinda wa ubweya wa China, kukhala malo opangira ubweya wa mink ndi kupanga, ndipo kugulitsa zovala zaubweya kumakhala kokwanira kotala. wa dziko.Chimodzi mwa zisanu ndi ziwiri za izo.
Pofuna kulimbikitsa chitukuko cha mafakitale, Langxia Street imakhala ndi ziwonetsero za ubweya, zikondwerero za zovala za ubweya, ziwonetsero za ubweya ndi zochitika zina chaka chilichonse.Panthawi imodzimodziyo, kugwiritsa ntchito ndikutsitsimutsa nsanja yamakampani a China Fur City, kudzera muzolimbikitsa kukulitsa unyolo wamakampani a ubweya, kuwongolera kuchuluka kwa zovala zaubweya R&D ndi kapangidwe, pang'onopang'ono kuzindikira magulu apamwamba opangira mafashoni kunyumba ndi kunja, kuwonjezera Kuthamanga kwamakampani opanga ubweya, ndikukulitsa mndandanda wonse wamakampani opanga mafashoni.Kufulumizitsa kusintha ndi chitukuko cha mafakitale a ubweya kupita ku mafashoni ndi mafashoni.Atsogolereni mabizinesi odzilemba okha kuti apititse patsogolo mabizinesi, mabizinesi kuti akule kukula, ndikusintha mosalekeza kukula, kuchita bwino komanso kukopa kwamakampani opanga ubweya.
Pakadali pano, chigawo cha Langxia chili ndi mabizinesi opanga ubweya mu 1580, ndipo anthu opitilira 25,000 amalembedwa ntchito.Chaka chatha, makampaniwa adakonza zikopa 7.5 miliyoni za mink ndikugulitsa zovala zaubweya pafupifupi 700,000 pachaka, zomwe zidafika US$4 biliyoni.
Masiku ano, China Fur City ikuzindikiridwa ndi China Federation of Commerce ngati "China Mink Fur Clothing Professional Market", komanso "Masika Opambana 50 Ofunika Kwambiri ku China", "Masika Apamwamba Opambana 100 ku China", "Masika Owonetsera Zabwino Kwambiri ku China ”, ndi “msika wa National Credit Demonstration”…
Nthawi yotumiza: Oct-22-2020